December 30, 2021

Instead Of Building Backlinks, Do This In 2022

Did you know that building backlinks doesn’t guarantee that your rankings are going to go up?

Let’s see why you should not build backlinks this year and instead you should do this.

There’s nothing wrong with building backlinks.

And I don’t think everyone should stop building backlinks, but if you’re strapped for cash and time, there’s something else that you can do that can help you in the short run, especially if you’re budget strapped.

And even if you are building links, you should never pay for them.

When it comes to pay for it, you can pay people to help you and get them naturally, but you shouldn’t pay for them.

You Can Really Do Well Without Building Tons Of Links In The Beginning

Depending on the niche and the location of your business, for smaller and newer websites, it takes a lot of time for link building to really make an impact and work.

You can really do well in the early days without building tons of links, and getting them gradually over time.

Especially if you’re going after niches that aren’t that competitive.

Write High Quality Content

Instead of doing link building, write one high quality piece of content per week for at least a few months.

If you do that for a few months, what you’ll find is you can slowly start getting rankings quicker.

And here’s how you do that.

When you write content based on specific keywords, take those keywords and put them in Ubersuggest.

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In Ubersuggest, on the left hand navigation, click on ‘Keyword Ideas’ and there you’ll have a button that says ‘Page One Ranking Potential’.

If you click on that button, put it in your URL, it’ll break down all the keywords that you can rank for.

Now you write content on all these keywords that are relevant to your blog.

You take those keywords and create a blog article on them.

Now some of those keywords don’t fit well together.

What for the ones that don’t fit well together? you write separate articles around them and ideally they should be around the same topic.

This is what’s considered topic clusters.

What I mean by that is let’s say you are writing a guide to SEO.

You can go after, Here’s The Beginner’s Guide To SEO.

Then you can talk about – On page SEO, which is related but that could be a whole separate article.

Then you can talk about link building, which is a whole separate article.

Then you can talk about, let’s say Page Speed and how that impacts SEO.

And that could be a separate article when it comes to optimizing your load time.

Then you can talk about Google’s AMP framework, which is for accelerated mobile pages for mobile devices and for your content pages, they can load faster for mobile users when doing a search on Google.

The point that I’m trying to make is  you focus on your time, instead of doing link building, especially in the early days, you write better content, and you’re going to be better off.

See, because when you go out there and you try to build links and you don’t have much, especially if you have a new site or your site doesn’t have much that’s of value and I’m not trying to knock it.

It’s what others perceive as value, not what you or I perceive, right?

And if they don’t perceive value, they’re not going to naturally link to it.

And if you email all those people trying to convince them to link to you, it’s a lot of work and the results are going to be slim to none.

But on the flip side, if you spent your time writing better content that you could potentially rank for, you’re going to be better off.

Find Keywords That You Can Rank For

Using Ubersuggest when you’re doing keyword research, you find some keywords like ‘credit cards’ which are super competitive.

It’s really hard to rank for such terms.

But on the other side, you know what you can potentially rank on page one for.

Analyze your site, your On Page SEO, your backlinks, your history, and it takes all that into account.

And it tells you what you can rank for today.

What you have the best possibilities to rank for in the short term, with the circumstances that you’re being dealt with when it comes to SEO.

And by focusing on running high quality content, you’re going to be better off.

But here’s another trick that you need to keep in mind.

When you’re writing these pieces of content that you could rank for, take those keywords, and do a search for them on Google.

I want you to look at all the people in the top 10, what are they doing so amazing?

What are they missing?

What could they be doing better?

What are they including that you have to include?

That’ll give you idea of how to write better content.

You also need to go to page four, five, six of Google and look at the pages that are ranking.

What are they not doing that the ones that are on page one are doing?

That’ll help you decide what you should be doing.

And that’ll give you better ideas of what you need to write to beat the other people who are ranking.

Optimize User Experience

Because it’s not just about backlinks, just think about it like this.

When you do a Google search, you get the number one result, not because of their content, but because they have a million links.

You don’t really care who has a million links or two million links or a hundred links when you’re doing a Google search.

All you care for as an end user is – Did it give me the solution to my search query or my problem as quick as possible in the most efficient way?

If it did, you’re happy.

If not, you click the back button, you go to the next result.

You don’t really look at on page code or keyword density, or backlinks, you look at did it solve your problem?

That’s user experience.

And you should optimize for it when you’re writing your content.

Put the user first and then you start building links later on, right?

If you create the better content first, you’re going to start ranking better and getting more traffic.

That’s why I sat you to do this instead of building links, because it’ll help create a really solid foundation.

So when you get more links, you can start writing content on more competitive terms, and you’ll do even better.


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