December 26, 2021

Some Commonly Used Terms Which Every New Blogger Must Know

Today we will be talking about some commonly used blogging terms which come in the long journey of blogging.

If you are a new blogger, and you don’t know what they mean, what process they describe or what software they refer to, it can be kind of confusing.

So we have prepared a list of 43 blogging terms that you should know.

A/B Testing or Split Testing

Sometimes this is where you test two different versions of your content to see which one will perform better.

For example, sometimes i’ll do a b testing on my subject lines for an email.

So i’ll write the same exact email but i’ll have two different subject lines.

I will send those two different subject lines to two different groups to see which one performs better, and then i’ll send the better subject line and use it to send the emails to the rest of my list.

Active Income & Passive Income

Now we have Active Income versus Passive Income. Active income means that you’re trading time for dollars like when you’re a freelance writer, you finish an assignment you get paid once, you don’t continuously get paid for ever after.

But with passive income, you’re no longer trading time for dollars. It allows you to consistently make money.

For example, with online courses, you can sell them again and again without having to create the course again and again.

AdWords v/s Adsense

Now let’s talk about Adwords versus Adsense. These are both Google’s companies. Adwords is when you pay Google to run your own ads for your own product or website.

Adsense is when you let Google display ads on your site and then hopefully earn a little bit of cash.


An affiliate is just somebody who promotes a product or service that belongs to someone else, and if someone buys that product or service through their custom affiliate link, they (affiliate) receive a commission at no additional cost to the customer.

Bounce Rate

Our next word is bounce rate and this is simply the percentage of visitors who viewed only one page of your site before leaving to another site.


A bundle is where you can group your services or your products together and then you just sell them at a package deal, often times this is done at a discount.

Click Rate

Click Rate is just the number of people who have seen your content versus the number of people who actually clicked to view the content.

Content Calendar

Content Calendar often known as Editorial Calendar is just your schedule for publishing content for your brand.

Content Upgrade

Now we have another content word which is content upgrade. But it’s also known as a lead maggot magnet or a subscriber incentive.

This is something valuable that you offer users in exchange for their email address, as they join your email list.

For example, you might offer a free workbook that would be your content upgrade and that’s what would be emailed to them once they sign up for your email list.

Conversion Rate

Conversion Rate is the number of people who have seen your content or product versus the number of people who actually read it or purchased.

For example, if a thousand people have landed on my sales page and 100 of them have purchased my product, then my conversion rate would be 10, because 1000 divided by 100 is 10.


CPanel is just simply the dashboard that you’ll find in most hosting companies that just give you easy access to various functions of your website.


Now let’s talk about CPC or Cost Per Click which is actually the cost of each click that you receive on one of your ads.

For example, you’ll see this in using Google Ads or Facebook ads.


Now another term that sounds pretty similar is CPM which stands for Cost Per Mile.

And typically we use this when we’re talking about ads that you show on your website or when talking about your ad revenue.

So this is how much you receive per 1000 impressions. For example, if the CPM that your ad company has given you is two dollars, and you have ten thousand page views per month, that means that you’ll receive twenty dollars per month.


Next we have domain name. A domain is just simply the website URL that you purchase for your site.

Evergreen Content

After that we have evergreen content. Now this is content that you have created that is not theme or year specific, so it will stand the test of time throughout the year. For example, ‘the top 10 ways to save money during christmas’ is not evergreen but the ‘top 10 ways to save money on groceries’ is evergreen.


Now let’s talk about a favicon that is Favourite Icon, This is the custom icon that appears at the top of your browser. You can often change this in your dashboard settings for your website.


Funnel is a pathway or a process that you choose for your visitors to lead them down a specific path that you think would optimize their experience and or increase your conversions.

A good example would be – you write a blog post that has Paleo content and inside that blog post you have a very specific paleo grocery list as subscriber incentive and it gets them on your email list.

Once they’re on your email list, you offer them a paleo meal plans product that you have created.

There is a certain sequence of actions that you want them to take and you want to work them down that funnel that pathway in order to optimize their experience and then hopefully increase your conversions.

Google Analytics

Next we have Google Analytics which is Google’s web analytics software and it tracks you know users traffic and data on your website.

There are alternatives, but this is usually the one that bloggers will use.

Hex Code

Hex code is just the custom color code for a specific shade of color. You’ll use this when you’re trying to change your branding colors on your website.


Hosting is a service that every blogger uses in order to store their blog online.

So it’s kind of similar to like paying rent for your blog.

Domain and hosting are two different things so domain is technically the address and hosting is the building located at that address.


Now let’s talk about an infographic, this is just simply a collection of information presented on a graphic. Oftentimes you’ll see these on a place like Pinterest.


Interlinking is where you link to another piece of content within a blog post or a page.

So for example, you should always be interlinking your blog post together.

It means linking to another one of your blog posts within your existing blog post or the current blog post that you are writing.

Landing Page

A landing page is a web page that you have created where your visitor comes and lada to any subscription or purchase.

Long Tail Keyword

This word is very easy, it’s just long tail keywords and these are simply keyword phrases that describe your content.

Media Kit

Media kit and also known as a press kit is something that’s a document or it can be a collection of materials used for promotional purposes.

So for example, let’s say that you’re an affiliate for a company maybe they’ll give you some graphics etc that you can use promoting their products, that would be their media kit, or if you’re trying to get sponsors maybe you send a company your own media kit and this will contain statistics from your blog to show you know why you’re a worthy brand to work with.

So It’s any collection of materials that would be used for promotional purposes.

Meta Description

A meta description is a shorts summary of your content that appears under that little google search result for that particular page.

It’s kind of describing what’s on the page.


When we’re talking about monetizing, this is the process of creating a system in order to make money and profit from your brand.

So for example, i monetize my brand by selling my own products or having affiliate links or utilizing ads on my blog and my YouTube channel.


Niche is just simply the blog topic that you choose to write about.

Organic Traffic

Organic growth now is referring to your traffic so maybe the number of page views you have and it is a natural increase to your blog traffic.

It occurs naturally over time, it means you haven’t paid for that traffic in the form of paying for ads or anything of that nature.

Page Views

Page views are actually a number of views that a cer tain page from your site has received.


A Permalink is the custom url that each page and blog post on your site receives.

It typically is a random collection of numbers or letters. A permalink is the custom url that you give to that page or that blog post.


A Plugin is a tool that is composed of custom software and this is something that you can install on WordPress site.

For example, a Convertkit plug-in is something that you would install on your site and it would connect with your convert kit account and then enable you to show forms in an easier way.


Search Engine Optimization is doing certain things to optimize your site in order to give yourself the best chance at appearing on the first page of a search engine.


A slug is simply the text that appears after the slash on a page’s url. So in forward slash, whatever comes after that is considered the slug.


A subscriber is someone who joins your email list often after signing up for a subscriber.


A theme is just simply the design that you install on your wordpress site.

Unique visitor

A unique visitor is an individual user that visits your site. They may view one page or they may view many pages but they only count as one individual visitor in your analytics.


A webinar is an online training but oftentimes it’s used to highlight your own products or sell your own products or even highlight a product that you might be an affiliate for.


A widget is something that you will only find in WordPress.

Essentially it is a bit of content that you can add in certain areas throughout your website.

So if you’ve ever wanted to add content to your sidebar, you take all your content insert  in the sidebar widget and that’s how you get it to appear on your site.

So these are some commonly used terms which every blogger must know. Hole you enjoyed this article.



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