November 30, 2021

What Are Backlinks And How Do They Work On Your Blog

Most of the new bloggers think – What are backlinks? Well, any link on any website other than yours, linking back to a page on your website is called backlinks.

Backlinks are also called ‘inbound links’ because they are another website’s traffic coming to your own site.

The quality and quantity of your backlinks can help you rank higher in search engines like Google and Bing.

If you are a blogger or planning to start a blog, you must have bothered about backlinks. How does Google determine which website to rank number one, two and three.

It comes down to SEO, right? Well, it’s more in depth than that.

Google has over 200 factors; and the number one factor that affects rankings is backlinks.

Today, we shall tell you what backlinks are and how they work.

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Moz SEO company interviewed tons of marketing experts, and they asked them what factors affect Google’s rankings the most?

They all said backlinks.

So, with backlinks, that’s one website linking to another website. Google looks at it as votes.

The more links that your website has, the higher your ranking will be.

In addition to that, they also look at the quality of the backlinks.

So, if Huffington Post links to you, that’s way more effective than if Joe, the plumber linked to you.

And Google knows that it’s way harder to get a link from Huffington Post than it is to get a link from Joe, the plumber.

Now, another thing that they’re using within their algorithm is how related is that link?

So, if Huffington Post links to your plumbing website, that’s actually not as effective compared to Joe the plumber linking to you.

But, on the flip side, if Home Depot linked to you, because it’s very relevant and they’re within your space, that’s way more effective than Joe, the plumber linked to you.

So, a few things come into the consideration.

Google is looking at how many backlinks you’re getting; how many you’re getting over time because it has to be natural, they don’t want you to just go pay people to link to your website.

They don’t like that, you shouldn’t pay for links; they’re looking at how related those websites are; and they’re looking at something called Domain Authority, that’s how authoritative that website is.

So, assume you’re getting tons of backlinks from related websites and they have high Domain Authority.

A domain authority is from a scale of 0 to 100, 100 being like a Google.com, a Youtube, a Facebook.

In which it’s way easier to go from 1 to 10, than it is to go from 10 to 20.

So, if you can get a lot of backlinks, you can get them from relevant sites, and you can get them from authoritative sites that have high domain authority, then your rankings are going to climb.

If you’re wondering what domain authority is, like what number a certain site has, you can go to ahrefs.com, put in a URL and they’ll explain about the domain authority.

It’s a paid tool. A free version of this is Open Site Explorer.

If you Google ‘Open Site Explorer’, it’ll take you to moz.com, and you can put in a URL and it’ll tell you that site’s domain authority.

Now that you know how links work in the eyes of Google, if you want to get links the quickest way is to do round up posts.

So, go and email every single expert within your space.

You can email these people, include them in their round up posts; and since you’re asking them one question and you’re asking that same question to every expert within the space, it’s a great opportunity for them to get free press, which is why they’re gonna participate.

And then once they all participate, and give you their response, write an amazing blog post showcasing all the responses, include their name, link to their website, link to their Twitter or Facebook profile.

And then from there, email each of those experts, once you’ve published the post, and ask them to share it on their favorite social network.

By doing this, your blog, your website, is going to get more traffic.

The more eyeballs that see your sight, the higher probability that someone’s gonna link back to your site.

And finally as you get more backlinks, your rankings will also climb.



										
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