December 2, 2021

What Is The Difference Between Do-Follow And No-Follow Backlinks

Suppose you’re linking out to a company because they paid you.

But you don’t want to give them link juice that helps their Google rankings, because that’s frowned upon.

What should you do?

There are two types of links,

do-follow and no-follow.

A do-follow is telling search engines hey I’m linking to this site because I want to,
pass link juice and have
this site rank higher.

The no-follow link is – hey I’m linking to this site, but

I don’t want you guys to
help this site rank higher.

And that’s usually because they paid you,or it’s an affiliate link.

Let’s say you wrote a blog post. In general,

you usually don’t link out
to sites with a no-follow.

It’s mainly used for advertising or let’s say your blog comments.

So user-generated content,

is usually no-followed.

WordPress does this by default,because they don’t want marketers to go in,
write tones of spammy comments,

and get links.

And search engines want
you to no-follow links

that can be easily manipulated.

For example,

if you’re promoting an affiliate offer,

and that company has thousands
of affiliates like you,

Google wants you to no-follow those links,

because if you don’t no-follow them,

that site can unfairly rank higher.

So in general,

when someone’s paying you
or you’re making money

by linking out somewhere,

like an affiliate link or advertisement,

you want to use a no-follow.

When you decide who you want to link to

because it’s reputable,

you’re citing a source,

and those cases even if you’re
linking to a competitor,

because you know you’re saying

hey my competition did x, y,
and z that was really cool,

you want to make those links do-follow.

That’s the difference between
no-follow and do-follow links,

and just because a site
has more do-follow links,

it doesn’t mean they’re gonna rank higher

or just because a site has
tons of no-follow links,

it doesn’t mean they’re gonna rank lower.

There’s a lot of other factors

that determine a site’s rankings,

but of course the more
do-follow links a website has,

it’s supposed to in
theory help with rankings.

 

 

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